February 4, 2010

Whats in a name

Whenever I talk to professional marketers, they always hound us on our business name.  Our main company, Wesworth Electric, Inc, is a mouthful and frequently misspelled as Westworth.

GreenlightUPS with our banner header of a lady holding a light bulb, makes people think we sell light bulbs.  Our other company, 2ndGrid, gets jeers from sounding like some anarcho-syndicate website.  Our ebay name Chefash, could be Che 'fash an Italian slang term or Chef Ash, as in some chef named Ashley.  And 415 UPS, gets overwhelmed by San Franciscans looking to drop off UPS packages.


For the record,
Wesworth was created by the brief partnership between Wesley Shreve and Charles Butterworth
GreenlightUPS was inspired by the green led light on a UPS unit, indicating everything is fine
2ndGrid was conceived by the idea of a back up grid, or a second electrical grid
Chefash has been Robert Durham moniker for along time, inspired by my job as a Chef years ago and my choldhood hero, Bruce Campbell.. aka Ash.
415UPS referred to the San Francisco Area code (415) where we sell UPS units locally.